Facebook Advertising Tips for Success in 2019

Today we have compiled 10 keys that will help you improve your Facebook strategy with your Fan Page. In this Facebook Guide, we summarize the most important steps to take advantage of this social network and not waste time as many companies do. We have to have clear objectives if we want our strategy to be profitable in 2019.

Hello! Good morning, today I want to share with you this Facebook Guide that we have prepared. We summarize 10 important keys to succeed and make profitable the activity of your Facebook Fan Page. A series of points that will help you not only to increase your community but also to participate actively in the promotion of your brand and become your best ambassador.

The management of Facebook pages is an important part of our Community Manager course, and these are some of the points we recommend in class as essential. Unfortunately, there are many companies doing it wrong and losing money on Facebook. That is why it will be especially important to have a clear strategy of growth and loyalty.

10 Keys to a Strategy on Facebook:


1-Share and create Value Content

Report without more does not add value and does not generate participation in social networks. Many companies launch to create pages and fall into the error of filling their wall of commercial content without offering anything new. For this reason, your communication on Facebook must have a content of value that is close to your fans, a content that besides being useful, invites you to share with your friends. A strategy designed and developed as marketing by recommendation.

When publishing, think as public and share valuable content associated with your brand, but at the same time, be content that invites reflection, opinion and dialogue and above all that invite you to share with your friends.

Types of Value Content:

  • *Photographs (recent, past, old, emotional, etc.).
  • *Drawings, illustrations, and graphics (that inform, shape concepts or generate empathy).
  • *Videos (tutorials, documentaries, testimonials, explanatory, funny, etc.)
  • *Information on the origin of the brand or product,
  • *Video or images about the “making off” of your brand or product.
  • *Screencast, podcast, and interviews.
  • *Audio and music files.
  • *Challenges, surveys, riddles, hobbies.
  • *Tricks, formulas, and recipes to get something.
  • *Guides, templates, practical and useful information, etc.

You can also share more extensive content in the form of manual or catalog but associated with your blog or your website to redirect traffic to them. But in all cases, the way to communicate that content should invite the participation and opinion of your followers.

Example:

We created and published an article very demanded by our audience: a WordPress Manual. Published in our blog. The content was presented as the content of added value for our Facebook followers, in such a way that besides being interesting for the content, it invited to be shared among the community. The presentation text on Facebook invites the opinion about the content and the usefulness of it.

2-Leave your wall and participate in other Fan Pages and Groups

Facebook is the biggest Forum in the world, and guess: they are not all in your Fan Page. If you want to grow and actively participate with the users of your sector, you will need to go outside your Wall. Do not center your strategy only on Page and then do not blame Facebook that it does not work for you

The interaction between Fan Pages is very interesting from the strategic point of view. Participate in other pages similar to or related to your sector and relate to them and their followers: think and provide value. If possible, leave some interesting comments. In one sentence: let yourself be seen.

Participating in other Fan Pages you will get, in the first place, to attract the attention of new users, to let you know. And secondly, you will have the opportunity to interact and relate to other brands. As our 22 Referents told us in their tips for Community Managers, the network with is for Competing but for Sharing. And the visibility of both parties on other pages is very beneficial.

Example:

This is an act of participation made for a company with which we collaborated a while ago. The action is carried out on our Facebook page and in more than 10 pages related to computers. We talked privately with them and we proposed the game, which almost all agreed in very good taste. On all the pages the users gave their opinions and we created conversation. We gain followers those days and notoriety of the brand.

3-Get the most out of Segmentation

Putting the segmentation into practice, you can increase the effectiveness of your content because you can make the same publication and adapt it with small changes and direct it to different sections of your fans and make them appear to be content designed specifically for them. Facebook offers you several segmentation criteria to choose between: age, sentimental situation, language, interests, type of training and geographical location; with which you can adapt variations according to the audience that you are interested in highlighting or reporting.

Trick:

So as not to bore your entire audience, it would be once the content is published with different segmentation, you can hide previous publications (by clicking on the tab in the top right of each publication), so that your wall only shows the publication that you want, while your audience sees the segmented publications, personalized and customized.

How is the segmentation done in the publications?

I will explain it in a simple way: first of all, it is important to know that, when we create a Fan Page, the segmentation is not activated. To activate the segmentation, go to the section “Edit the page” at the top of your admin panel and click on “Edit the configuration” and once in that panel you have to select and activate «Publication privacy».

To see if it is activated correctly, check if when writing a new publication, a new symbol appears in the form of a clock between the clock button and the location button, which is the segmentation symbol. By clicking on segmentation you can program your publications with different public criteria and send each segment a different and adapted edition of the content you want to transmit.

4-Control the time and publish in past dates

It is a good resource to add when you need it, additional content to the timeline of your brand. The publications are ordered chronologically according to the date and time you give them and will increase the TimeLine of your brand with a difference of days, months or years. This helps to reaffirm your brand on Facebook, giving the feeling that you have been on Facebook for several years, even if you just opened your Fan Page.

How to publish in the past?

Well, it’s very easy. I’ll explain it quickly: To write in the past, the first step is to change the start date of the page. If you do not do it previously, you will not be able to use this option, and of course, you will not be able to publish with dates before the one you have now. To modify the date, go to the administration panel and go to «Edit the page» click on «Update the information on the page» and edit the option «Start information». We can choose the type of start and adapt it: opened, foundation, birth, launch, etc. And then you write and the exact date: year, month and day that you prefer as the departure date.

After that, you can publish in the past. If you go to your wall, you can click on the clock button and select the option to “assign a date before the publication”. There you can publish it with a past date.

Trick:

To avoid being notified to your fans by a past publication, click on the “Hide” option, this is important! and the content will be automatically placed on the date you have chosen without appearing as a new publication. Keep in mind that this is the trick, increase your own story, without your fans receiving all the updates.

To take advantage of this advantage of Facebook, you can include in your Fan Page the content of value that for years you were collecting and that in your day you could not publish. You can convert in digital format information you have on paper, documents, manuals, publications or photographs and take advantage of them to increase your history and boost your brand. It is a way to have a fantastic and renewed content marketing for your Fan Page.

5-Program your publications in the future

You can also schedule future publications with a maximum interval of up to 6 months and 15 minutes between each publication. You can organize in advance and distribute the contents at the time of the day that suits you best. Keep in mind the time difference between countries or continents, you will get them to see the content at the most appropriate time for your community.

The programming of publications is fundamental at the time of being able to offer contents in the suitable schedules for your followers, especially if your mark has an international presence, or if for example, you must make a publication in an hour and a concrete day in which it does not You can do it live. Keep in mind that by segmenting and applying the correct programming, your fans will receive the publication at the most appropriate time to encourage their participation.

It is important that you also know that when you want to see or correct a scheduled publication, you can do it from the Activity Registry you can review, change the time or delete pending publications, but you can not edit them. To access, click on “Edit page” and “Use activity log” and that’s it, there’s the record of your activity in the past and the publications scheduled in the future.

Advice:

To get the best schedules to share with your audience, check the statistics. In the publications section, you can see a detailed chart of days and hours in which your community is most active. Remember also that on Facebook it is better to publish in the evenings, but not precisely on Sundays.

6-Encourage participation in your Fan Page

At this point, your main objective, from now on, will be to get fans and new users to participate with your brand. How is it done? and what works best? The answer can be given by all, Facebook is a social network where in addition to friends, we seek entertainment and where better fit creative actions that give voice to people.

Advice:

One way to generate participation is by asking your fans questions. Ask always! Not only you must share information. When making a publication, you must give the option to your users to complete or respond to your publications. Develop your creativity, ask for opinions and propose challenges to involve them, to invite them to participate and to listen to them.

They are also very successful actions that make recognize your brand as friendly, close territory. Ask, play, animate, participate, inform, talk, answer and start over. Create close, fun, even fun content. Measure its impact on statistics and retest, to create a dynamic that makes your publications more effective.

Example:

An action of participation created for our friends and followers of our Fan Page. In record time they should recognize and comment on the different tools present on the labels of the bottles. The winner obtained a symbolic prize.

Content:

If you need inspiration and see how other brands present on Facebook do, you will surely get some ideas for your brand among the 101 Facebook Participation Actions that we have for you and for all those who need to consult them.

7-Link the on / offline of your Fan Page


In order to be able to achieve a complete diffusion of your brand, it is necessary to link, whenever possible, the online and offline part of the company. It is true that each can be used by itself, but the interrelation in many cases enhances the effectiveness of each of them.

The most typical mistake of companies on Facebook is to take two parallel worlds. The first people that your actions have to be dedicated to on Facebook are your real clients and the offline community that already knows you. They are your ambassadors and you have to make them participate. How are strangers to participate who do not know you at all?

It is not just about creating a Facebook logo on your cards, in advertising or in the shop window of your store (if you have physical headquarters). The idea is to show the user what you can find on your page as added value content or as a place of participation.

Advice:

Create exclusive content for your Facebook fans. If a user finds in your Fan Page content of new value and different from what you offer in your store, or in other social networks, it will enter, it will join your community. If the content you share is interesting, start participating and sharing the information of your fan page through your participation and your comments.

8-Use images in your campaigns


Images are another important part of Facebook communication. Lean on the images because, in addition to making your publications more striking, they have the advantage that they cross the borders of language.

The images can also help to encourage participation, to unify your corporate image, and can even help develop your own brand style.

Tips:

Do not forget to always place in your images a reference about your brand (a logo, your web address, etc.), so that a shared one outside your circle of followers and reach the home wall of users who do not know you, can find your mark as the source of the content. Always create your own graphics’ content for your brand.

Resources:

In addition to Photoshop and its different versions, there are alternative image editing programs such as Photofiltre or Gimp. Also if you prefer you can choose free online tools to edit images like Photovisi, iPiccy, Sumopaint, Pixlr, Picmonkey, Picmagic. Also on the web, you can find hundreds of applications for computers and mobile devices that allow you to edit, improve or apply creative filters to your images. Most of these applications are easy to use and allow you to make collages, create effects or add text to your photographs.

Example:

Participation action prepared for the second day of class with the new group of students in edition 7 of the Community Manager course. The publication invited all students to get to know each other better and to mention each other. The publication and encouraged the approach among students who had just met.

9-Use Facebook ads to promote your page


Facebook has worked a lot in the development of its Facebook Marketing department so that all brands present in this social network can promote and promote in many ways each of their publications, promotions or events.

Facebook could be the best platform to do segmented marketing campaigns. Facebook is a very complete database, due to the amount of precise data that users offer in terms of origin, age, tastes, interests, studies, places visited, residence, etc. These well-used data are an incredible search engine specific to the target audience and based on this basis, you can develop advertising campaigns aimed at a very precise audience.

On Facebook, you can also advertise in many ways and promote your publications, as you are interested.

Types of ads:

  • *«Likes» of a page.
  • *Interactions with page publications.
  • *Clicks for the website of your page.
  • *Conversions on your website.
  • *Install applications for your page.
  • *Interactions with your applications.
  • *Responses to events
  • *Discount Coupons and Offers.

All these variables can be done through Facebook Ads and adapt to the one that best suits your page at all times. Facebook also makes it easier for you to make announcements and campaigns with advanced development of statistics of all publications in progress and completed. It also offers different degrees of follow-up with budgets that are easy to adjust, reactivate or stop, as you wish.

Advice:

Instead of creating a great campaign with a single budget, create several campaigns by dividing the budget. Create ads with different audience segmentation (ages, interests, gender, etc.) and evaluate according to the statistics which give you a better result. This way you can generate more accurate campaigns in relation to the audience you want to reach.

10-Program and schedule your publications


Before posting on your page, you must consider the best days and times to do so. As I have advised you in point 5, it is important that you review the statistics of your Fan Page. For any brand, it is vital to know what are the days and times when your community is most active and most receptive.

For this purpose, it is recommended that you create a calendar in which you can develop a weekly and monthly action plan, based on frequent and organized publications that allow you to create a rhythm. These publications should be according to your followers, their tastes, the profile of the audience you are addressing. Scheduling and organizing your publications will help you get your fans used to the presence of your brand on Facebook.

Sometimes it is important that you include important cultural dates related to your country or the city of your brand. This calendar will allow you to prepare in advance the specific actions of each date.

Advice:

Publish and share quality content at the right time can generate much more impact, more linkage and more sense of belonging in your community than any other content. And all this translates into a higher participation rate and greater visibility for your brand.

101 Creative actions on Facebook


This is a slide of our Community Manager Course. Through it, we see several examples of creative actions that any brand can apply to encourage participation in Facebook. It serves as a chop for students and for you to get ideas for your Fan Pages. All students apply these and other actions in the Fan Page that energize the course. I hope that you also give you many ideas and they like your community.

Conclusions of a Strategy on Facebook

If the content you publish on your fan page is of value, is creative, is different and invites participation, you will be on the right track. If in addition, the content that you publish is opportune, is well directed to your community and you have programmed it so that it is published in the days and in a suitable moment, you will have many things in favor. Remember to review your statistics and always listen and respond to your audience.

In this Bruno article, you can get some more ideas for your Facebook campaigns: 12 key points in a Social Media Marketing campaign. And here is a practical example of the Online Marketing Plan for a business with concrete proposals. also, you can check our other review I hope both articles are of interest to you. If you have any questions or questions, do not hesitate to write to me, I will be happy to read to you or listen to your recommendations. Do you have any tricks or advice on Facebook? A greeting and good luck with your Fan Page. Thanks for reading and sharing.