16 Essential Marketing Strategies for more traffic

When we are starting to create a blog, it is necessary to first learn and perform all the tasks of installation, configuration, and settings of hosting, domains, WordPress, tools, plugins, and everything that involves this technical process.

But once we have a blog set up, with the essential plugins installed and all the settings well done, comes the inevitable question:

And now what do I do?

All this process of installation and configuration of WordPress is a good first step that helps us to lay the foundations of our blog, but there is still a lot to do!

When our blog is ready to start with the publication of content, comes the strategic part, which has as one of its pillars the Essential Marketing Strategies and traffic strategies that you are going to implement.

As obvious as it may be, it is important to remember that without visits or traffic, it is useless to have the best design or publish excellent articles since there are no readers and nobody takes advantage of all that content.

In this article, we are going to analyze some marketing strategies that you can start using to promote your blog or any other project on the Web. But before, I share three essential tips to keep in mind:

Set Goals

What do you want to achieve with your blog or website? The clearer and more specific you have your goals, the more motivation and better results you will get.

Write on a piece of paper or a document on your computer the goals you have and a deadline of when you want to achieve them.

Create a Plan

The next step is to create an action plan that allows you to have a working methodology and always be aware of what is the next step to take. A good plan is an ideal complement to your goals, how to have the map that will lead you to achieve them successfully.

Decide your traffic strategies

With your goals and plan ready, it remains to decide what are the sources of traffic and marketing strategies that you will use. It is easy to think that we can use all of them at the same time and thus achieve more traffic; However, I recommend you to choose a maximum of 3 similar ones that you can develop little by little. On the Internet, it is very easy to become overwhelmed and saturated with information and tasks.

As you progress, you can try other marketing strategies. The important thing is to have focus and not get distracted.

Better to develop 1 or 2 strategies with their maximum potential to try everything without having significant advances.

Marketing strategies to achieve more traffic and sales

Now, let’s see the main marketing strategies that you can use to promote your blog, get traffic and achieve your goals successfully. Have your notebook and pen ready because you’re sure to want to score a lot!

All these strategies are divided into 5 main pillars:

  • *SEO
  • *Social networks
  • *Content Marketing
  • *Free and paid products
  • *Pay per click and advertising
  • *Email Marketing


Everything that refers to the process of positioning a Web page in the first places of the organic results of Google and other search engines is SEO, one of the most popular ways to generate traffic in any niche market.

However, I do not recommend only focusing on SEO as the main marketing strategy, rather, keep it in mind and create a long-term plan.

SEO is very good when you combine three strategies that include in this tutorial:

  • *Content Marketing (quality)
  • *Social networks
  • *Alliances and incoming links

I recommend studying and practicing SEO techniques, but do not obsess or believe that it is the only way to do online marketing. By doing the rest well, little by little you will be positioning yourself in Google.

Content Marketing

The Internet has allowed information to move at high speeds and can be shared with a click to millions of people. Quality content has become a very important asset to educate, generate leads and sell on the Internet.

Here are some content marketing strategies that you can implement:

1-Publish frequently and quality on your blog

It all starts with posting quality articles on your blog. In addition to this, if you add frequency you have the perfect combination to stand out above your competition.

It is not necessarily about adding new entries every day. They can be two or three times a week. The important thing is to prioritize quality and find a good rate of publication, in this way you can share more in social networks, generate virality, position yourself as an expert and achieve good positions in search engines.

Check: How to Create a Blog – Everything You Need

2-Articles as a guest in other blogs

Posting articles in other blogs as a guest is one of the best marketing strategies to generate fast traffic and at the same time position yourself before a segmented audience interested in what you do.

Locate the most important bloggers of your niche and start to create a good relationship with them, so that little by little they will get to know you.

Depending on each blog, it may not be the best idea to send your article proposal as a guest from the beginning or too quickly. Some bloggers prefer to know more about the person who wants to contribute to their blog, although there are sure to be others who accept immediate requests. That is an important factor to consider.

When you approve your guest blogger proposal, write your best!

We must take advantage of this great opportunity for other readers and audience to know you as best as possible. An exceptional article is the starting point to achieve it.

We must take advantage of this great opportunity for other readers and audience to know you as best as possible. An exceptional article is the starting point to achieve it.

Check out this Franck Scipion guide with what you need to know about the subject: The Ultimate Guide to Guest Posting

3-Secondary blogs and / or article directories

By this I mean to create and/or publish in more generic blogs and that could be that they are hosted on free platforms like Blogger, WordPress.com, Tumblr, etc. This works to generate traffic and also links, which contributes to greater authority and trust from Google.

Many users also create blog networks where they exchange links with each other in order to improve their SEO strategy.

It is not essential, but it certainly helps and has its benefits.

4-Create a podcast

Creating a podcast is a unique and different way to share content, position yourself and create a group of readers and fans for your blog and your products. The podcast consists of the distribution of audio content (or video) on a specific topic.

It is an excellent alternative to articles or videos. You can offer it on your own blog and on other platforms such as iTunes, where many users have been successful and many downloads.

To start, you may need to invest in a good quality microphone.

Do you want to learn how to start your own podcast? You can not miss Pat Flynn’s guide: How to Start a Podcast Complete Step by step Guide

3-Video Marketing

The videos have been a content marketing format that has grown a lot in recent years. Marketing with videos is an excellent way to give a greater variety and dynamism to your blog, providing a new way to expose your content and that your readers learn from your knowledge and experience.

The best-known platform is YouTube, although you can also use others such as Vimeo or Daily Motion.

Free and Payment Products

Digital products, in addition to generating income, can also function as an excellent marketing strategy to attract more readers and subscribers to your blog or other projects.


With the emergence of electronic readers such as the Amazon Kindle and the opportunity for any user to be part of the publishing world, eBooks have become a very popular format for distributing content, positioning and generating revenue.

To publish an electronic book in Amazon of $ 4.99 – $ 9.99, besides helping you to diversify your sources of income, also can be very useful in questions of marketing and branding.

Even a free eBook represents a valid strategy to attract more traffic and readers.


Like eBooks, digital video courses and/or combined with other formats such as PDF and audio can help you earn money and at the same time improve your marketing and branding strategy online.

You can create courses with different approaches, for example:

  • A free basic course with the aim of generating traffic and subscribers.
  • A course also basic but with a very low price, which works so that the prospects enter your sales funnel and can know your products of higher cost and quality.
  • A course with a higher price that in addition to making money, allows you to position yourself as an authority in your niche

Depending on the format and type of course you choose, you can use it for different purposes in your marketing plan.

The best thing about digital products is that the sale and delivery is 100% immediate and automatic.

Social networks

Social networks have become one of the main communication channels thanks and marketing strategies thanks to all the advantages it offers. They are easy to use, fun, informative and free.

A marketing plan with social networks has a much more focus on branding than directly achieving sales, which is why it works very well as a complement to the advertising and sales strategy of any business.


With Facebook you have the possibility of creating an audience through a fan page where you can publish different types of content:

  • *Entertainment
  • *Educational
  • *Offers
  • *Promotions
  • *Draws

With millions of active users daily, Facebook is the largest and most impactful social network in the world. Connect with your audience by this means and start to know more about them, create trusting relationships and little by little they will be able to know your products and/or services.


Twitter is a great platform to share your content and generate viral traffic, which can generate a lot of traffic to your blog. In addition to this, with Twitter, you can find many people within your niche to create alliances and also others willing to buy your products and/or services.

Along with Facebook, Twitter is the other indispensable social network that should be included in all types of marketing strategies through social networks.

3-Google Plus

Google Plus has not grown as much as Facebook or Twitter, however, it is useful for people who practice content marketing. It also helps your photo appear in the Google search results, which helps increase the CTR and conversions in SEO.

4-Other social networks

In addition to these three social networks, you can also use others in your online marketing strategy. Some examples are Linkedin, Instagram, and Pinterest.

Advertising and pay per click

One of the most innovative and effective ways of advertising that the Internet has given is the pay-per-click programs. As the name says, you only pay for each click that is done in the ads, although they can also work based on impressions.

The best thing about pay per click is that you can start generating immediate traffic. It is best to use this method with campaigns that include conversions such as subscribing to a list, downloading a file or even selling a product.


Google Adwords is Google’s pay per click program. To start, choose the keywords and the desired budget per day, so you can quickly start to test and analyze the performance of the campaigns.

Learning to use Adwords can take time, especially if you need to maximize performance and not spend that much money.

If you do not know anything about Adwords but want to start, I recommend you first learn at least the basics and gradually gain experience.

One of the most important advantages of Adwords is that people who search on Google are already interested in something and looking for solutions, so there is more chance of them becoming prospects and customers (obviously depending on the niche).

In addition to advertising on Google results, there are also advertising programs on the Google ad network (ads on other websites) and YouTube with its TrueView program.


  • *http://www.google.com/adwords
  • *http://www.youtube.com/yt/advertise/es-419/get-started.html

2-Facebook Ads

With the growth of this social network, Facebook began to implement its own pay-per-click system called Facebook Ads. One of the advantages offered by this advertising system is that you can segment much more the market you want to reach since Facebook has more information about its users (age, sex, occupation, tastes, etc).

The cost per click on Facebook Ads is generally less and more accessible than in Adwords, plus they are more flexible with the campaigns you can create. Google has closed many accounts in a somewhat exaggerated or very rigorous.

With Facebook, you will have more freedom.

3-Advertising in Other blogs/sites

It is possible that many of the blogs with more time and traffic in your niche accept advertising. Analyze what they are, the costs and all the advantages offered. Then choose the advertising model and the duration of your ad.

The most normal thing is that a monthly amount is charged for a banner in some area of ​​the blog (sidebar, tickets, header or footer). If the blog where you advertise is very related to what you offer and has a good amount of traffic, this marketing strategy can be very profitable.

Email Marketing

Creating a list of email subscribers is one of the best ways to apply an Internet marketing strategy. If this list of people knows you and trusts you, the possibility of generating sales of your products and/or services multiplies exponentially.

When you practice email marketing, define your strategy well and what your working model will be. Depending on your niche, choose the frequency with which you send messages of offers, messages of content or of any other type.

Sending all the time offers maybe is not the best idea, as it can be annoying for many users. Find a good balance, add value and create an authentic relationship with your subscribers.

To start with email marketing, you need an autoresponder. I recommend any of the following options:

  • *MailChimp
  • *Aweber
  • *GetResponse
  • *iContact

To generate prospects, you can insert subscription forms in your blog or also use the pay-per-click programs we’ve already seen to bring traffic to a capture page.

Check: How to make money with a list of subscribers

A virtual world full of opportunities

These are some of the Internet marketing strategies that you can use to promote your blog, your products and/or services.


  • *As you can see, there are many and I’m sure I did not include others that you could also implement. That is why you should plan very well and carefully choose which ones you will apply. You can mix them, but always have priorities.

For example, you can have active social network profiles, but your main focus is to generate prospects with Facebook Ads and email marketing. Another case could be to have a defined content marketing strategy and at the same time create branding campaigns on social networks.

You have to know how to find a good balance, know which ones will be used the most and always follow the established plan. On the Internet, it is very easy to get distracted and jump from method to method without having worthwhile results.

Are you ready?

Set goals, create your plan, decide your traffic sources and start your marketing strategies 🙂

Do you need the information to start with your blog or with WordPress? No problem, I leave a list of resources that will be very useful:

  • *How to choose and buy a domain for your blog or page
  • *How to choose the best WordPress hosting
  • *Complete tutorial to start with WordPress
  • *Keys to Choose a good template
  • *The 18 best WordPress plugins
  • *What to sell on the Internet using a blog

What other strategies do you like to use or have they given you good results? Share yours in the comments!