What is Local SEO? | SEO for beginners

It is increasingly common for people to search for products or services using search engines like Google. With that in mind, many companies have sought to position themselves so that their sites are located and in the top positions.

One of the alternatives to help localization is SEO (Search Engine Optimization) , which consists of optimizing the pages of a website to achieve a good organic positioning in search engines (Google, Yahoo !, Bing etc.).

However, in some cases, there is a need for local SEO because geolocation will be critical to the survival of the company. This usually happens with companies that depend on physical establishments such as restaurants, shops, dental offices, and pet shops.

what is local SEO?

Local SEO also targets search engine optimization, but takes geolocation (Google Maps, for example) and other features, such as social networks, into account so that users can find a solution near the site they are in.

Ever thought about having your business being located by a person who did a search in your city?

You can attract more audiences, generate new sales and have a more relevant online presence.

Thinking about it, the purpose of this article is to help businesses that rely on geolocation to survive. If your company is one of them, check out below how to optimize your site to have a good local SEO and take advantage of it.

1-Optimize your website

For starters, I recommend using the Site Analysis tool, which will help you to check your site’s performance and SEO.

Thinking about local positioning, consider doing the following:

  • Create a contact page with address and phone number. Include all if you have more than one establishment.
  • Make it possible for mobile devices to click the number to make a direct call. See this post from Google: Click to call.
  • Add a map with your location.
  • Add testimonials, because they convey social relevance and more credibility.
  • If the interest is to position for a specific city, include in the title and description of the page the name of the city.

Be sure to check out How to Make an On-page SEO Optimization and Improve Your Organic Results.

2-Produce local content

Building authority is critical to any business

Create a blog and develop local content that will help people. Do not talk about your product or service, but about subjects that are relevant to your persona , that meet your pains and needs.

Important tips:

  • Use your domain to benefit from SEO. For example: https://adsclerk.com/blog
  • Include local news and events, bringing useful information to your audience.
  • Sponsor local events, teams or organizations and write about them.
  • Interview or invite local experts to write on your blog.

Tip: Be original and produce relevant and new content. Do not copy entire posts from other sites as this may compromise your SEO because of duplicate content.

Want to know more about local content production? I recommend reading the post: How to do content marketing for local businesses.

3-Create Google My Business

Google My Business is a free and essential tool in a local SEO strategy.

By registering you will improve your positioning and will have a detailed profile being presented to the people conducting a search:

Google Maps will also display a detailed profile and its location:

Here’s how to register and take advantage of the article’s benefits: Using Google My Business and highlighting your business in search results .

4-Assume your profiles online

The site is not the only alternative for those who want to have a local positioning. Be present in the main social networks and evaluation platforms.


With more than 2 billion active users, Facebook is the largest social network in the world. According to Facebook itself, there are 102 million Brazilians connecting every month.

Here’s how your reviews are presented:


Google still reigns supreme with its 7.6 billion searches. When we list local searches, Google’s 3-pack features the corresponding sites and ratings.

Please search for “ace hotel new york”


The TripAdvisor is a travel site that provides information and opinions related to tourism content. It has more than 32 million members and more than 100 million reviews and opinions on hotels, restaurants, attractions and other travel related business.

See the evaluation format for a hotel:


The Foursquare is an application that uses your geolocation information to help you discover new experiences consumption, recommending interesting places such as bars and restaurants anywhere in the world.

It has 60 million registered users and of these, more than 50 million realize activities monthly.

Below is the image of a query related to ”
lawyer ” for the city of immigration lawyer

If your company operates in the gastronomic market, do not forget to check the article: Inbound Marketing for the gastronomic market: good practices to start with.

5-Get reviews

Who has never read an evaluation of a company before buying a product or contracting a service over the internet?

It is common for people to read the ratings and analyze the ratings, being a deciding factor of their purchases.

If your rating on any site is less than 4 stars (usually going from 1 to 5 stars), it pays to have attention. Bad ratings push consumers away. And the lack of ratings may not convey credibility to your brand.

A study conducted by Harvard Business School points out that raising your score on a star can increase your revenue by up to 10%.

Encourage your customers to conduct an evaluation of your business! But remember: what will motivate you is the quality of your products/services associated with excellence service.

See which well-evaluated establishments can receive highlights in the searches performed:

Ever heard of NPS (Net Promoter Score)? See NPS: what it is and how to implement it in your company.

6-Partner with local blogs

There are likely to be several relevant blogs in your area that have some relationship to your business. Receiving links from these blogs can help boost your local SEO.

Look for partnerships and use this traffic channel to increase the volume of visits to your site.

Receiving links from other sites is one of the most important organic ranking factors

See below: What is link building and how to put it into practice .


For you who have a business that relies on direct sales at your establishment, local SEO is critical to reaching new local users, making your company more competitive. also, you can check our what is SEO guide

Want to know what you need to stay on the first page of Google and attract more visitors?

Download the Complete SEO Guide – 3rd Edition now .