What Is SEO / Search Engine Optimization?

Being on the internet is critical for any business. Today, most consumers are present in online environments, ready to interact with your brand.

However, just having one site is not enough to become relevant to users. For this reason, we have created what we call SEO – the acronym for Search Engine Optimization.

What is SEO?


Google is the main search engine. Basically, much of the research done on the internet is done by Google. Therefore, when you have a website, your main goal should be to appear on the first page of results of this search engine.

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However, there are millions of pages being indexed around the world, every day. This way, the competition is immeasurable, mainly because, since the creation of SEO, many sites are already done optimally and have a greater chance of positioning.

SEO, then, is a means of optimizing pages that happens through a series of actions both inside and outside the site. These tactics directly influence search engine algorithms such as Google and make the site more likely to appear among the first results options for certain keywords.

The History of SEO


The 1990s were marked by the popularization of the internet and the creation of sites known as search engines. The architect was the first in 1993, followed by Yahoo !, in 1994 and later Google in 1997.

Google, over the years, was the most successful, mainly for its main idea, which was much more than a search engine. Its founders have always thought of the site as a means of organizing and determining the relevance of the pages that would be delivered to the user.

For this reason, following the logic of academia to work with quotes from other authors in scientific research, Google started to do the same. Through PageRank, its creators developed a metric ranging from 0 to 10 and sought to evaluate the quality and quantity of external links received by a page.

With Google leveraging more and more and becoming a success online, many studies began to be made to understand how the search engine could return such relevant results in such a short time.

Thus, as early as 97, the term SEO appeared for the first time. It was in the book Net Results, written by Bob Heyman, Leland Harden, and Rick Bruner, that the thesis of Search Engine Optimization came about, even if very shallow and only with the indexing of the pages with the search engine and the inclusion and repetition of keywords, key in the articles.

Over the years, Google has become even more popular and many tactics for manipulating rankings, such as Black Hat, have emerged. This caused Google to organize itself to create the company’s first algorithm, called Florida.

This algorithm changed SEO strategies to something more like what we have today and made many sites that offered no relevance to the user but were in the first place because of the manipulations made in the pages and in the domain, were replaced by better quality pages.

Since then, from time to time Google renews its algorithms, always with news that aims to prioritize the user experience. When new algorithms are released, SEO professionals also need to understand what the changes are, to make the strategies keep working to provide better optimization for the optimized site.

How does Google work?


How does Google work

Every minute, 40,000 searches are conducted by Google. The search engine, in turn, takes an average of 1.8 seconds to return results to the user.

In this second, Google algorithms use more than 200 factors to classify which sites are relevant to the search, which generates significant responses to Internet users.

This precision, coupled with the speed at which the search is done, makes Google the leader in search engines, without even being closely followed by any competitor.

But how does, in fact, Google searches? That’s what we’ll show you next!

Tracking, Indexing, and Displaying Results

When we talk about the return of results in Google, we have to take into account that the three main points are exactly the tracking, indexing and display of results.

Tracing is the first step. It is at this point that Google bots (robots of Google) circulate all over the internet and locate new pages to send to the index of the search site.

Subsequently, it is the time of indexing. After locating a page and deciding whether it fits Google’s own quality standards, robots index all the information on the visited site by recording tracking information, publication region, posted content, descriptions, and more.

All this information is stored by the time the third and last step occurs. So when a user does a search on Google, the results can be displayed very quickly, since all the pages are indexed in the searcher’s memory and he can tell which are relevant to that search and which are not in seconds.

Algorithm and Updates


Algorithms have been widely commented in recent years. Present in both social networks and Google, they have been questioned by many users since by separating the content that is supposed to be more relevant to a particular people, the algorithms end up creating personality bubbles and preventing the consumption of pages and different articles.

However, we can not deny that the algorithms generate several advantages, mainly in a search engine of great proportions like Google. They prevent us from spending hours searching through thousands of pages until we find what we really want.

From time to time, Google updates its algorithms, which always generates impacts, especially for those who work with SEO.

As we talked about before, Florida was the first major update proposed by Google and resulted in a real online revolution. It is estimated that this algorithm managed to eliminate between 50% and 98% of the sites listed and stored in the search engine at the time. The targets were low-quality sites, which spoofed the methods of results through black hat practices.

Subsequently, in 2011 and 2012, respectively, the Panda and Penguin updates appeared. Again, the main goal of both was to identify low-quality sites and eliminate them from the system. Together, the two algorithms managed to modify about 15.1% of the search results.

In 2013, Google released Hummingbird, an almost completely new version of the previous algorithm. The reason for its launch was not only to delete and penalize poorly structured and malicious websites but to totally modify the user experience.

As of this update, Google no longer only takes into account the set of keywords to return results to the user – the meaning of the words used, as well as their synonyms and the user’s location also began to count at the moment of the search. In this way, the seeker sought to leverage the quality of returns.

Between 2014 and 2015, Google bet on user safety and mobile convenience. With HTTPS starting to count as a ranking metric, just like the adaptation to the mobile environment, site maintainers had to meet specifications so they would not be left behind.

Still, in 2015, artificial intelligence came to Google. With Rankbrain, the search engine invested in trying to decipher and interpret users’ searches in order to demonstrate better results. This update began counting as one of the top factors of site ranking – along with links and content. However, many professionals still find it difficult to optimize their site according to this AI.

After two years in 2017, Google released the latest update of the algorithm, known as Fred. Again, the goal was to penalize sites that abused black hat tactics and also had many banner ads, which tended to undermine the users’ experience on the pages.

Keywords of ranking factors


Google has never really admitted what are the 200 ranking factors mentioned above used by their algorithms to decide which sites are relevant and which are not.

However, many experts discuss the subject and several surveys are conducted annually. According to Backlinko, a giant in the SEO business, the top 10 factors are:

  • *Page Authority / Pagerank
  • *Domain Authority
  • *Relevance of links
  • *Quality and originality of content
  • *Size of contents
  • *Keyword tagged in the title (tag title)
  • *Keyword in articles
  • *Time spent by users on pages
  • *The speed at which the page loads
  • *Responsive website design.

SEO Techniques: Black Hat x White Hat

With Florida updating its algorithm, Google began to identify and qualify some practices as fraud.

From the beginning, the creators of the main search site have always worried about the users’ experience with the sites obtained through the results. So, from the moment administrators started using techniques that only aim at the organic placement of their pages, regardless of the user who would access them, Google started to apply punishments.

Black Hat

Sites that use keyword repetitions multiple times within a single content or that hide them on pages, such as people who buy and generate links from other sites in large numbers, are known as black hat users.

In addition to these practices mentioned above, the following are also considered black hat and illegal by Google:

  • *Duplicate content
  • *SPAM
  • *Negative SEO
  • *Private blogs network
  • *Cloaking
  • *Doorway pages
  • *Link farm, among others

In the late 1990s, many sites were able to position themselves on the first page of results using these practices. However, throughout the years 2000 and even today, Google strongly invests in ways of punishing and completely stripping sites that are caught doing this type of fraud.

White Hat

To guide practitioners who really had an interest in understanding search engine ranking factors and promoting their ideas of relevant results to users, Google has developed a document called the Webmaster Guidelines. Here, Google’s people dictate the rules and best practices for positioning a site.

Thus, in contrast to Black Hat practices, White Hat has emerged, techniques that do not go against Google’s thoughts and will not, under any circumstances, generate punishment for your site.

In such cases, the logic remains the same as at Google’s start: to leverage a page among the first of search returns, you need to focus on creating high-quality content and quotes from external links.

Overall, think: When you do a Google search, what are the returned sites that most please? Using your own experience as a user can also be interesting when optimizing your pages.

How can SEO help your site compete in Google rankings?

Since the founding of Google in 1997, to date, SEO has already been very updated and improved, which has made its use very popular by anyone wishing to profit from the internet.

Currently, it is practically impossible to compete in the ranking of the first positions of the search results if your site is not optimized according to the guidelines proposed by the search engine itself.

In this way, we can say that SEO has a very significant portion of responsibility for positioning a particular page – this, of course, if it is put into plastic in the correct way and without fraudulent practices.

SEO On-Page

SEO, to be successful, needs to be worked on well-defined steps by the team of professionals.

As in any project, there are parts that are more relevant and require more attention. When we talk about SEO On-Page, this is what we are referring to.

Google believes that optimization in some parts of a site carries more weight than in others. By choosing greater dedication in these parts, there are greater chances of page ranking.

It is this kind of segmented work that we call On-Page Optimization. Here are the attributes included in this SEO method that stands out:

Content

It’s always good to stress that content is the most important ranking factor to be considered by Google.

Since Google always opts for relevant user experience, content must have quality in any way. Sites with less expressive content have lower chances of being well-positioned.

But how to have attractive content for the user?

It is notable that the wise manipulation of the keywords generates results in the searches. However, great care must be taken not to fit numerous keywords throughout the article; this makes the reading dull and confusing. For this reason, when choosing to use famous keywords, keep in mind that exaggeration will not result in good fruit is important.

To see if your content is serving willingly for readers in general, it’s also worth analyzing your site’s metrics. How long will each user stay on your pages? Are your articles cited or shared on other platforms? These answers can serve as a compass, especially for those who are starting SEO.

Scannable Content

Did you know that the way you write and diagram your text can directly influence the results you will get from the reader?

Content for the internet is not like articles for newspapers or books. No matter how well the text is written, if it is completely plain – that is, without even a caption to break the reading – few will read.

Consider that the internet suggests various forms of distractions for the reader. So if your content is annoying, it may simply move to the next site or totally lose interest in the search.

The upside is that there are many ways to entertain a reader and this is key to leverage your pages. Some are:

  • *Always use Heading Tags – formatting features that highlight titles and subheadings
  • *Never write very long paragraphs
  • *Highlight important words in your text in bold or italic
  • *Abuse of images and gifs
  • *Videos and audios are also great options to complement readings.

Semantics

As we have already discussed, Google started using artificial intelligence to improve the return of results to users.

This means that for some time the search engine has stopped considering only optimized sites with specific keywords as the only return options.

That way, you can optimize a page fully for only one set of keywords, and yet Google may classify it as relevant to similar searches.

So we can conclude that creating quality content that fits into many similar themes is the best choice to always be well-positioned.

Duplicate content

Depending on the research performed, Google may omit some results. It does this by considering that the omitted contents have been duplicated or very similar to each other.

From that point, we must keep in mind, then, that the originality of the posts is indispensable for a good SEO work that aims at website success through managing organic traffic.

It is always good to remember, too, that plagiarism is a crime and just copying a text from another site can generate punishment to your site made by Google.

Title and Description (Title and Meta Description)

First of all, you need to differentiate the title of the article from the title of the page in general.

The page title has a lot of importance in the ranking made by Google and refers to a property of the site code (in the format, it is the ). This is the title that appears on both the navigation tab and the search results.</p>

The purpose of this title is to describe the content of the page in very few words while encouraging the reader to choose to click on your site.

The title of the article, on the other hand, maybe broader and specific with the content theme. It also has an influence on rankings but in a different way.

The meta description is, in fact, the short description below the title of the Google search page. It does not matter to Google’s criteria, however, giving a slightly larger description of your content may lead you to take an interest in what you have to offer.

URL

The URL is the address of your web page. And anyone who thinks she gets left out of the sweep by Google bots is wrong.

In general, URLs are also analyzed, so it is important that they also be descriptive and contain the main keyword present in the content of the page in question.

For this reason, one must be attentive. Some page management sites, such as WordPress, generate codes automatically in the URLs and this can be an impediment to better positioning.

In these cases, the ideal is to choose platforms that allow editing the address of the page or other sites that already allow the URL to change naturally.

Internal links

Working on content creation is of the utmost importance, as we are addressing throughout this article. However, even more, important is that WebMaster does not forget the internal linking of the pages of the same site, which is done exactly through the content.

Throughout a text, it is fundamental that it has a relation with other posts of the site or blog and that this relationship is highlighted and allows the user to be able to move from one page to another with ease.

Anchor texts, therefore, are the best option for this type of linkage, since it must be done naturally, without drawing the user’s attention with indications such as “check out our other post”.

In larger articles, such as anchors, the distribution of other links happens to deepen the reader’s experience with similar subjects and also to complement reading.

Alternative Texts

When attaching images to an online page, Google recommends that you also write a short text describing what that image means. This type of text is called an alternative.

Inserting a lot of photos or animations over a post may be interesting for placement, but only if they are linked to the content itself and if they also have alternate text together.

This text helps Google bots understand what the image is and in what context it was attached. For this reason, too, it is interesting that alternative text contains keywords related to written content.

Featured Snippet

According to the research we do, Google displays on the top of the SERP a box of content from some website, which aims to answer the questions searched directly on the results page, without the need for the user to click on any site to find the what you need.

This box is called a Featured Snippet and, among the WebMasters, “position 0” – the name was given by the position in which the result appears, always before the first place link.

There is still no way to know for sure how to make a page appear in position 0. What is known, however, is that being in the first place of the results do not necessarily imply position 0 of the page, since a site present in the Last settings may appear as a featured snippet.

Off-Page SEO

Unlike SEO On-Page, Off-Page SEO refers to all actions taken outside the site, but which can have a direct impact on the results obtained with the entire Internet Positioning Marketing project, and also on the organic positioning of the sites. pages.

Below we’ll talk more about the main points that involve SEO Off-Page.

Presence of the mark

To really consolidate your business on the internet, it is not enough just to have a website and feed it with the minimum of content. If you really intend to grow in online environments, your brand needs to be present to increase the confidence of two very important poles: Google and users.

Having a brand presence, however, is not simple and it is necessary to bet on actions to leverage posting in social networks, for example. Another important point is exactly the social networks; it is imperative that the company has an active profile on the main platforms, such as Facebook, Instagram, Twitter and even YouTube.

That way, it’s easier to get your brand cached on external posts and have a consolidated basis for enabling positive reviews on Google, as well as engaging social networks.

Link Building

Domain authority is one of the key ranking factors used by Google. This authority basically means the trust and quality that your site has before the search engine. And the best way to get it is through Link Building.

When Google came up in 1997, citing a site on other sites through links has always been a ranking differential. This technique, of course, has evolved over the years and today, being quoted on any site is not synonymous with a notoriety for Google.

For Link Building to work, it is more important to get quotes from a trusted site that is relevant to your site than from smaller sites that may not convey trust to both the public and the search engine.

It may not seem like a simple goal to be met, however, there are SEO techniques for link generation. Next, you will check out some.

Guest Post

The Guest Post is concerned with creating content for other blogs or relevant websites as a guest.

These articles should explore diverse topics involving the segment of the two sites involved. However, it is necessary to keep in mind that this type of posting should not be done just to get links; maintaining the quality of publications is essential to ensure that users do not lose interest in reading, thus harming all intentions of engagement.

Brand Mentions

Sometimes your content can be quoted on some sites without linking without you having the clue that this is happening.

This type of mention, however, does not have relevance to the link building, since the author of the other site did not provide the link so that the users had access to his page.

For this to happen, there are ways to do this monitoring, especially through a platform of Google itself, called Google Alerts.

In this way, you can contact the person responsible for the site that is making mentions and proposes agreements to include the links.

Broken links

There are sites that have been working with link building for quite some time. So some posts may have mentions of pages that are no longer available.

In that case, if you own or want to produce content that resembles that of the broken link, you can contact the administrator of the other blog so that it includes your link instead.

Researches

To convey confidence, in fact, surveys are one of the main starting points. With them, you can get your own numbers on a certain subject and then be cited as a source in several other reference articles, which will generate links and a lot of users’ traffic to your site.

However, the production of surveys is very complex and, depending on the subject or the size of your team, it may be impractical. But it is a plan worth discussing for the future because it will certainly be responsible for a very positive outcome.

Press office

Hiring a press office is a good idea if you plan to join the link building generation once and for all.

Companies focused on the consultancy have several contacts and are specialists in link building, which allows high chances of getting the publication of articles in portals or blogs that are of extreme relevance to Google and that, in many cases, are closed to external contacts.

So, it’s not even necessary to say how the mention of links to your site could grow, would not it?

What are “no-follow links”?

Of course, when you include a link along with a text or an image, Google bots, from the moment you go through the page and identify the link cited, will follow you, that is, they will go to the indicated page.

The problem is that when this happens, the robots can give the authority of the domain to the site that is receiving the link, rather than considering its content as the primary.

Thus, there are ways to block this kind of action and make links that were previously “do follow” as “no follow”. To do this, you only need to change the link code in the page content, including rel = “nofollow” inside the tag.

Once these changes are made, the boots will stop shifting your route to other sites and may give more relevance to your overall content.

Page Rank

The link building may seem at least difficult to measure since it is external links and that we do not have effective control.

However, Google itself helps us with this task. Even in the late 1990s, shortly after the creation of the search engine, its founder Larry Page created PageRank, for example.

PageRank is nothing more than a metric whose main function is to measure the authority and quality of a page. The evaluation criteria have scores assigned from 0 to 10 and can check the quality, relevance, and quantity of links present on a page.

For many years, the results of Pagerank were released by Google, but since 2016, this practice has stopped.

Page Authority e Domain Authority

In addition to Pagerank, other metrics used to try to measure link building are Page Authority and Domain Authority.

Created by Moz, they have evaluation criteria ranging from 1 to 100 and can classify the authority of a page (through the Page Authority) or the complete domain (through the Domain Authority).

These two metrics are considered alternatives to PageRank and are calculated by the MozRank and MozTrust platforms.

SEO On-Site (or SEO Technician)

What we call technical SEO, or SEO On-Site, is a series of techniques that are mainly applied in site codes. In this way, it is used almost everywhere in the programming environment, in the security and usability of the pages.

Many Webmasters restrict the importance of SEO On-Site and even relocate it within SEO On-Page, which may be a mistake since the former is as important as it is and also has important strategies for a good ranking.

In the next few topics, treatments of the main points covered in the technical SEO. Check out!

UX (User Experience)

As the name itself suggests, UX is all the experience that the user will have when browsing your site.

Currently, it is essential for good positioning, since Google considers – and a lot – the approval or rejection of your blog or website by the users.

For this reason, a website optimized for the web surfer needs to take into account much of the points already cited in this article. The content, for example, will influence the metrics elaborated from the hits on the pages. Therefore, to ensure that the user will really be interested in reading your texts, they need to be cohesive and well structured, following all the tips we have already provided above.

In addition, the responsiveness of your website should also be well-crafted, because the experience on a desktop is totally different than on a mobile device. In general, users tend to simply abandon sites that are not optimized for smartphones or tablets, which puts bounce rates to the test.

Loading speed

The speed at which a page load is part of Google’s ranking factors since 2010, according to the search engine itself. This is one of the proofs of the importance of technical SEO for good positioning in the first few pages of searches.

In addition to being important in Google’s criteria, the speed of loading a page is critical to the user experience. After all, the internet created a generation accustomed to the snapshot, so a few seconds more to open the page may mean surrender by the surfer.

It is always good to remember that the page also has to be uploaded quickly in the mobile version of the site. In addition, Google announced in 2018 that the speed of loading on mobile devices will also count as a ranking criterion. So stay tuned!

HTTPS (secure encrypted connection)

HTTP, the abbreviation for HyperText Transference Protocol, refers to the standard used in the pages that are available on the web. It is through this technique that the browser is able to contact the server, allowing you to access different websites.

Although very effective, this strategy is not safe. This is because your configuration is text-only. In this way, malicious people, such as hackers, are able to intercept the code, alter it, and thus steal the information that is transferred in that medium.

To avoid this kind of situation, HTTPS was created. It is basically a protocol that has an extra layer of security, known as SSL. With more elaborate encryption, it prevents anyone from modifying or visiting your codes.

That’s why it’s important to keep an eye on the URL of the sites you visit. If it does not show HTTPS, avoid registering with your personal data. This can be very dangerous!

Sitemap

The sitemap, also known as a site map, has the main function of helping Google bots understand the entire structure of your site, which will make it easier for robots to understand the optimization of their pages (if it has been done).

Generally generated in XML or TXT, it should be sent to tools like Google Search Console. This way, at the time of the inspections done by the bots in the indexed sites, they will be able to identify more easily the present qualities.

Robots.txt

Present on the site hosting servers, robots.txt has a very important function when it comes to SEO. Depending on the instructions in this topic, Google bots will or may not index your site to be related in search results.

Thus, when programming the site, it is very important that the codes are allocated in the correct way. If the instruction on the server is for the bot not to index the site, then your pages will never appear on any results page, no matter how many SEO techniques or how much content you include daily.

Heading Tags

Basically, Heading Tags are all the titles and subheadings present on a page. They range from H1 to H6 and represent the relevance of each title to the content in question.

In this way, the title tagged in H1 is the main theme of the text and the following numbers (H2, H3, H4, H5, and H6) complement the subject of H1.

Currently, heading tags are no longer considered fundamental to Google’s ranking. However, they are still important for organizing content on the page and assisting users in reading.

It’s also interesting that the headline titles contain the main keyword of your article. This will help Google bots identify the real subject of the text and position it according to the magnitude of the content for the searches.

Rich Snippets

You’ve probably noticed that certain searches performed on Google have more complete results than others. While certain links appear only with a brief description, others offer rating stars, search bars, site links (suggested pages within a site), and more.

All these features and strategies are called rich snippets and aim to make a link more eye-catching. When it is more complete, web surfers feel they will find more information inside the site and therefore feel more comfortable exploring these pages.

According to data obtained by Search Engine Land, websites that use this technique have a 30% increase in clickthrough rate, which improves their rankings and organic positioning in search engines.

Error 404

Error 404 happens when a page has been deleted or has its URL changed. This way, when you try to access it, the user will be directed to a page informing this error.

To try to prevent the user from leaving your site, it is essential to make the page displaying the error useful in some way. In these cases, it is important that there is always an internal search bar so that the user can do other searches and find similar content within his own site.

However, the best option is that Error 404 never happens. In times when it is necessary to make a change in the URL of the page, for example, there must be what we call a 301 redirect, that is, to have the user automatically redirect to a page that has the same or a content similar to what he sought earlier.

Redirects

The redirects have as main function to take the user of a certain URL to another URL. This can happen for several reasons, and Error 404 may be one of them, as we said above.

The 301 and 302 are the most used types of addresses, 302 is only a temporary redirection and indicates improvements in a given URL and 301 is definitive, pointing to Google bots that the change is permanent and that they can leave to consider the old URL.

Overall, there are no problems performing the redirects, as long as they are always flagged correctly for the bots. The only point to pay attention to is the excess redirection of a page, that is, when one URL redirects to another and then another, and so on. This can cause page loading to slow down and jeopardize Google bots tracking.

Canonical Tag

Bots that scan the internet to decide which pages are the most relevant that will appear on search engines do not like duplicate content. Therefore, when you have a website that can be accessed from different domains, it is important to decide which one will be the main one, that is, the one that will be presented to Internet users in an online search.

The canonical tag, created in 2009, came as a revolution to sitemaps. This is because it has as main objective to avoid that duplicate content is indexed more than once by the algorithms.

By using this technique, you prevent your site from being deleted from results submitted by search engines like Google. This tag marks which page should be indexed in a more relevant way, and makes replicas (which can be mobile pages or even printable versions) not influence their ranking.

SEO For Mobile Devices

Currently, the desktop has been overlooked by the efficiency and convenience offered by mobile devices such as smartphones.

Since 2013, the number of mobile users only grows every day, to the point that much of the daily searches are made through the mobile internet. In this scenario, SEO should update itself and try to follow closely the evolution of new phones.

If you think that Google does not understand the mobile version of your site as a ranking factor, it is wrong: the search engine considers (and a lot!). However, for those who already have a website optimized for the desktop, making it ready for mobile devices is not difficult.

Mobile Responsive Site

Do you know the difference between a responsive website and a mobile site?

While mobile sites are made exclusively to be open to certain types of devices, such as tablets and smartphones, responsive sites have a higher technology and are adapted directly from the desktop version.

Responsive sites can be opened in different screen formats without any distortion or difficult reading by users. They are programmed in the original site code and therefore have the same layout adjusted perfectly for different devices.

Thus, it is recommended that your site is always responsive to the convenience offered to the user, which will directly impact on Google’s opinion of its pages and their contents.

Local SEO

With the passage of time, the SEO had to keep present to meet different goals. Smaller web sites that serve in different regions should also be seen with the presence on the first page of the web and that is where the so-called local SEO was born.

With the primary function of serving local businesses and customers looking for services near their respective homes or some other specific locality, local SEO uses regionalized resources such as keywords separated by regions and/or locations, addresses, establishments, and consumer comments.

Google My Business

This is a free tool offered by Google itself that seeks to make users search for local trades even easier. That way, within Google itself or Google Maps, will also be shown closer companies along with the address and phone number of each of them.

In addition, the platform also allows users to ask questions directly to establishments, post photos and negative or positive comments about the location in question.

Local (regionalized) keywords

Keywords play a very important role in the success of your online business. This is because it is through them that possible customers will be able to contact, for the first time, with your site. Therefore, it is necessary to be very careful when choosing yours, after all, all the content of your pages will be created based on them.

If you’re trying to reach the audience of a specific region – probably the region in which you operate – you can make that distinction in the keyword itself. In addition to the city in which you operate, you can also explore the municipalities that are around you.

In this way, the regionalized keywords are created, which are able to capture the attention of more people.

Final considerations

We can conclude, then, that SEO is critical for companies of all sizes looking for greater visibility through the internet.

However, before starting a project of this kind, you have to keep in mind that it is long and should only be done by professionals who are really specialized in the subject, who will offer support and qualification during all the stages of work.

Google My Business

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